I worked with the client to develop a brand new approach to one of the oldest toys in the world. The Yo-Yo. The creative objective was to rebrand the Yo-Yo and display the product in a way that Yo-Yos had not been presented before. The patented ‘ready to use loop’ feature of the packaging is a big part of that approach.
Velocity - Branding & Packaging
Branding and packaging design for the Velocity model from YoYoFactory.