I joined the team at Moses Inc. to work on this piece for their client HIVAZ.ORG. Together we created this informational Z-Card for HIVAZ.ORG’s Pre-Exposure Prophylaxis (PrEP) and Post-Exposure Prophylaxis (PEP).
As a part of the “It’s Only Dangerous If You Don’t Know It’s There” statewide campaign, it follows the campaigns look with black, red, and white. The blue was introduced as an important part of this piece. The blue side/red side element draws attention to the contrasting, pre and post nature of the two drugs, making its’ message very clear.